---
title: "What Is Aged Lead? Definition | Epic Life Glossary"
description: "An aged lead is a prospect record that was generated days, weeks, or months ago and has been contacted before or not at all. Aged leads cost less than..."
url: https://epicline.preview.multisites.ai/glossary/aged-lead
publisher: Epic Life Group
apply: https://epicline.preview.multisites.ai/apply
quote: https://epicline.preview.multisites.ai/get-a-quote
---

Sales and lead terms

# Aged Lead

An aged lead is a prospect record that was generated days, weeks, or months ago and has been contacted before or not at all. Aged leads cost less than fresh leads but usually convert at a lower rate.

## Why it matters

Aged leads suit agents who want to lower lead spend and can handle more rejection. Quality varies by source, age, and how many agents already called. Consent can also expire or be hard to prove, so agents check Do Not Call status and consent records before dialing. Pricing and returns depend on the vendor and the product. Agents who buy aged leads should track results over time and compare the cost per sale with other lead types.

Source: [law.cornell.edu](https://www.law.cornell.edu/cfr/text/47/64.1200)

[Read next, for agentsInbound calls vs live transfers vs aged leads: how to compare cost per sale](https://epicline.preview.multisites.ai/guides/inbound-calls-vs-live-transfers-vs-aged-leads)

## Where we use this term

-   [Inbound calls for insurance agents: how Epic Life leads work](https://epicline.preview.multisites.ai/careers/inbound-calls)

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