---
title: "What Is Telemarketing? Definition | Epic Life Glossary"
description: "Telemarketing is a plan, program, or campaign to sell goods or services by using one or more phone calls. In the United States, the Telemarketing Sales..."
url: https://epicline.preview.multisites.ai/glossary/telemarketing
publisher: Epic Life Group
apply: https://epicline.preview.multisites.ai/apply
quote: https://epicline.preview.multisites.ai/get-a-quote
---

Sales and lead terms

# Telemarketing

Telemarketing is a plan, program, or campaign to sell goods or services by using one or more phone calls. In the United States, the Telemarketing Sales Rule and the TCPA set the main federal limits.

## Why it matters

Telemarketing rules protect consumers from deceptive and abusive calls. They cover calling hours, caller identification, Do Not Call lists, and what a seller must say. Insurance has extra layers, since state insurance departments regulate agents and advertising. Families can lower unwanted calls by joining the National Do Not Call Registry. Agents who sell by phone need training on these rules, because one violation can lead to complaints, carrier action, or fines. Rules vary by state.

Source: [law.cornell.edu](https://www.law.cornell.edu/cfr/text/16/310.2)

## Where we use this term

-   [Building an insurance agency: how overrides and downlines work, and what is legal](https://epicline.preview.multisites.ai/guides/building-an-insurance-agency-overrides-downlines)
-   [Inbound calls vs live transfers vs aged leads: how to compare cost per sale](https://epicline.preview.multisites.ai/guides/inbound-calls-vs-live-transfers-vs-aged-leads)
-   [Inbound calls for insurance agents: how Epic Life leads work](https://epicline.preview.multisites.ai/careers/inbound-calls)
-   [The technology Epic Life agents use: CRM, quoting, and AI](https://epicline.preview.multisites.ai/careers/technology)
-   [Telesales life insurance agent: selling on inbound calls](https://epicline.preview.multisites.ai/careers/telesales-life-insurance-agent)

## Start your climb.

Tell us where you are today and request a call about licensing, training and the calls.

[Apply to join](https://epicline.preview.multisites.ai/apply)

Shopping for coverage instead? [Get a quote](https://epicline.preview.multisites.ai/get-a-quote)