---
title: "How Much Does Life Insurance Cost? What Sets Your Price"
description: "How much does life insurance cost? Price depends on age, health, tobacco use, coverage type, amount, and carrier. See what drives it and how to lower it."
url: https://epicline.preview.multisites.ai/life-insurance/cost
publisher: Epic Life Group
apply: https://epicline.preview.multisites.ai/apply
quote: https://epicline.preview.multisites.ai/get-a-quote
---

# How much does life insurance cost, and what drives the price?

Life insurance cost depends on your age, health, tobacco use, coverage amount, policy type, term, state, and carrier. Term costs the least for the same death benefit. Whole life and final expense cost more because they last for life. There is no single average that fits you, so get quotes from several carriers.

For familiesUpdated October 14, 20264 min read

01

## No single price

Two people of the same age can get very different quotes. Health, tobacco use, and carrier all change the number.

02

## Policy type is the biggest lever

Term costs less than whole life or final expense for the same death benefit, because it is temporary.

03

## Age raises price

Premiums rise with the age you buy at. Locking in earlier is usually cheaper.

04

## Carriers price differently

Each carrier weighs health factors in its own way. Comparing is the best way to find a lower price.

05

## Cheapest is not best

A cheap graded plan can pay less than a pricier level plan. Compare benefits, not only the premium.

## How much does life insurance cost?

There is no honest single answer. Price depends on who you are, what you buy, and which carrier you pick. A young, healthy non-smoker buying 20-year term pays very little compared with a 75-year-old buying whole life.

We do not publish a rate table on this page. Rates change, carriers differ, and any table we could show would not be your price. Cited sample prices from outside sources would also age quickly. Instead, this page shows what moves the price so you can read any quote with confidence.

Epic Life Group is an independent agency, not an insurer. Our licensed agents compare carriers by phone and quote your real numbers.

## What affects the price of life insurance?

Factor

How it affects price

Age at purchase

Older means higher price per dollar of coverage

Health and history

Conditions, build, and prescriptions can raise the class or price

Tobacco use

Higher rates, often for years after quitting

Policy type

Term costs least; whole life and final expense cost more

Coverage amount

More coverage costs more, but not always in a straight line

Term length

Longer terms cost more per month

Sex

Rates often differ by sex

State

Rules and taxes differ by state

Carrier

Each carrier weighs risk in its own way

Riders

Add-ons cost extra

Insurers place you into an [underwriting class](https://epicline.preview.multisites.ai/glossary/underwriting-class) such as [preferred](https://epicline.preview.multisites.ai/glossary/preferred), [standard](https://epicline.preview.multisites.ai/glossary/standard), or a rated class. See also [risk class](https://epicline.preview.multisites.ai/glossary/risk-class) and [premium rate](https://epicline.preview.multisites.ai/glossary/premium-rate).

## Which type of coverage costs the most and least?

Type

Relative cost for the same death benefit

Why

[Term life](https://epicline.preview.multisites.ai/life-insurance/term-life)

Lowest

Temporary, no cash value

[Whole life](https://epicline.preview.multisites.ai/life-insurance/whole-life)

Higher

Lifetime coverage, cash value

[Final expense](https://epicline.preview.multisites.ai/life-insurance/final-expense)

High per dollar, low total

Small amounts, older buyers

[Guaranteed issue](https://epicline.preview.multisites.ai/life-insurance/guaranteed-issue)

Highest per dollar

No health screening

[Indexed universal life](https://epicline.preview.multisites.ai/life-insurance/indexed-universal-life)

Varies widely

Flexible, charges inside the policy

[Accidental death](https://epicline.preview.multisites.ai/life-insurance/accidental-death)

Low

Covers only accidents

The [NAIC](https://content.naic.org/insurance-topics/life-insurance) notes that term is generally cheaper than permanent coverage, especially in the early years.

## What does a funeral cost, for final expense sizing?

The National Funeral Directors Association reports 2023 median funeral home charges of $8,300 for a funeral with viewing and burial, and $6,280 for a funeral with viewing and cremation, as reproduced by [Dignity Memorial](https://www.dignitymemorial.com/pre-planning/funeral-costs/average-funeral-cost). These medians exclude cemetery and other third-party costs. Prices vary by region. We did not verify the figures on the NFDA site.

The [FTC Funeral Rule](https://www.ftc.gov/business-guidance/resources/complying-funeral-rule) lets you get itemized prices by phone from funeral homes. Use local prices to choose a coverage amount.

## Why is it more expensive for seniors?

The chance of a claim rises with age, so the premium per dollar of coverage rises too. Health conditions add to it. For many seniors the goal is a smaller policy that fits the budget. See [life insurance for seniors](https://epicline.preview.multisites.ai/life-insurance/seniors) and [final expense insurance cost](https://epicline.preview.multisites.ai/guides/final-expense-insurance-cost).

## How can I lower my premium?

1.  Compare several carriers. This is the biggest single step.
2.  Buy sooner rather than later.
3.  Choose the right term, not the longest one.
4.  Layer coverage: a larger short term and a smaller long one.
5.  Skip riders you do not need.
6.  Quit tobacco and ask each carrier when you can apply for non-tobacco rates.
7.  Pay annually if the carrier charges extra for monthly billing. Ask for the difference.
8.  Check whether a no-exam policy costs more than one with an exam. See [no-exam life insurance](https://epicline.preview.multisites.ai/life-insurance/no-exam-life-insurance).

## Why do quotes differ so much across carriers?

Carriers use their own data and appetite for risk. One may like your health condition, and another may not. That is why the same person can get a standard class at one carrier and a rated class at another. It is also why a broker that compares carriers can find a lower price than one carrier alone. Carriers also check records such as the MIB database and prescription history, as [MIB](https://mib.com/mib_faq.html) describes.

## How much coverage should I buy?

Start with a needs analysis. Use the [DIME method](https://epicline.preview.multisites.ai/glossary/dime-method) as a first pass, or see [needs analysis](https://epicline.preview.multisites.ai/glossary/needs-analysis) and [income replacement](https://epicline.preview.multisites.ai/glossary/income-replacement). Then see what fits your budget. A smaller policy you can keep is better than a large one that lapses.

## What should I ask an agent?

-   What is the price for the same amount from at least three carriers?
-   Is the premium guaranteed to stay level?
-   What class did I get, and what would improve it?
-   What does the cheapest option give up?
-   What is the free look period? States give at least 10 days in many cases, per [South Carolina’s insurance department](https://online.doi.sc.gov/Eng/Public/Faqs/lifefaq.aspx).

Death benefits are generally not taxable income to the beneficiary under [IRS Publication 525](https://www.irs.gov/publications/p525).

## Next step

Get real prices for your age, health, and goals from several carriers. Request a call from a licensed agent to go through each option. [Request a call at /get-a-quote](https://epicline.preview.multisites.ai/get-a-quote).

Price and approval depend on the carrier, age, health, and state. This page is general education, not tax or legal advice.

## Frequently asked questions

### How much does life insurance cost per month?

It depends on your age, health, tobacco use, policy type, amount, term, and carrier. A young, healthy non-smoker buying term pays far less than an older person buying whole life. We do not publish rate tables because one number would mislead. A licensed agent can quote real carriers on a call.

### What is the cheapest type of life insurance?

Term life is usually the cheapest for the same death benefit, because coverage ends after a set period. Permanent coverage such as whole life costs more because it lasts for life and builds cash value. For some older or ill buyers, term may not be available, and final expense may be the main option.

### Why is life insurance more expensive for seniors?

Insurers price the risk of paying a claim sooner. The chance of death rises with age, so older buyers pay more per dollar of coverage. Health conditions can add to the price or limit your choices. Comparing carriers can reduce the gap.

### Does smoking raise life insurance rates?

Yes. Carriers use separate tobacco rates, and they are higher. Some carriers offer non-tobacco rates after you quit for a set period, such as 12 months. The period differs by carrier. Ask each carrier for its rule, and be honest in your application.

### How can I lower my life insurance premium?

Compare several carriers, buy earlier, choose the right term instead of an extra-long one, and consider a smaller amount if it meets your needs. Quitting tobacco and improving health can help at the next renewal or a new application. Avoid dropping needed coverage to save a little.

### How much life insurance do I need?

Add income to replace, debts, mortgage, childcare, final costs, and future goals like college. Subtract savings and existing coverage. The result is a starting number. An agent can help with a needs analysis, and you can adjust amounts to fit your budget.

## Terms on this page

-   [MIB (Medical Information Bureau)](https://epicline.preview.multisites.ai/glossary/mib)
-   [State Department of Insurance](https://epicline.preview.multisites.ai/glossary/state-department-of-insurance)
-   [Final Expense Insurance](https://epicline.preview.multisites.ai/glossary/final-expense-insurance)
-   [Indexed Universal Life](https://epicline.preview.multisites.ai/glossary/indexed-universal-life)
-   [No-Exam Life Insurance](https://epicline.preview.multisites.ai/glossary/no-exam-life-insurance)
-   [Income Replacement](https://epicline.preview.multisites.ai/glossary/income-replacement)
-   [Underwriting Class](https://epicline.preview.multisites.ai/glossary/underwriting-class)
-   [Free Look Period](https://epicline.preview.multisites.ai/glossary/free-look-period)
-   [Coverage Amount](https://epicline.preview.multisites.ai/glossary/coverage-amount)
-   [Needs Analysis](https://epicline.preview.multisites.ai/glossary/needs-analysis)

## Sources

1.  [NAIC: Life insurance consumer overview](https://content.naic.org/insurance-topics/life-insurance)
2.  [NFDA: Statistics](https://nfda.org/news/statistics)
3.  [Dignity Memorial: Average funeral cost (reproduces NFDA 2023 medians)](https://www.dignitymemorial.com/pre-planning/funeral-costs/average-funeral-cost)
4.  [FTC: Complying with the Funeral Rule](https://www.ftc.gov/business-guidance/resources/complying-funeral-rule)
5.  [IRS: Publication 525, Taxable and Nontaxable Income](https://www.irs.gov/publications/p525)
6.  [MIB Group: Frequently asked questions](https://mib.com/mib_faq.html)

Written by the Epic Life Group team and checked against the sources above on October 14, 2026. Rules and products change. Confirm details with a licensed agent or your state insurance department.

## Keep reading

-   [Final expense insurance: what it pays for, what it costs, and who it fitsFinal expense insurance is a small permanent life insurance policy meant to pay funeral costs and other bills after death. Your beneficiary gets a tax-free lump sum and can spend it on anything. Approval often depends on a few health questions, and price depends on age, health, tobacco use, state, and carrier.](https://epicline.preview.multisites.ai/life-insurance/final-expense)
-   [How much does final expense insurance cost, and what sets the price?Final expense insurance cost depends mostly on your age, health, tobacco use, the coverage amount, and the policy type. A healthy 60-year-old pays far less per month than a 78-year-old with health problems. No honest guide can give one price. A licensed agent can compare real quotes from several carriers for you.](https://epicline.preview.multisites.ai/guides/final-expense-insurance-cost)
-   [Life insurance for seniors: what you can get at 50, 60, 70, and 80Seniors can usually still buy life insurance. At 50 and 60, term, whole life, and no-exam plans are common. At 70 and 80, options narrow to whole life, final expense, and guaranteed issue, often in smaller amounts. Price and approval depend on age, health, state, and carrier, so comparing carriers matters most.](https://epicline.preview.multisites.ai/life-insurance/seniors)
-   [Term life insurance: how it works, what drives price, and when it endsTerm life insurance pays a death benefit only if you die during a set period, such as 10, 20, or 30 years. It is generally cheaper than permanent coverage, especially early on. When the term ends, coverage stops unless you renew or convert. It fits temporary needs like a mortgage or raising children.](https://epicline.preview.multisites.ai/life-insurance/term-life)
-   [Can you still get life insurance over 70? Options that still workYes. Many people over 70 can still buy life insurance. Options include final expense whole life, simplified issue, guaranteed issue, and sometimes term or fully underwritten whole life if health is good. Your health decides which options open to you. Price rises with age, so compare several carriers.](https://epicline.preview.multisites.ai/guides/life-insurance-over-70)
-   [Burial insurance: is it different from final expense, and is it worth it?Burial insurance is a small whole life policy that pays a cash benefit to your beneficiary for funeral and burial costs. It is the same product as final expense insurance under another name. It is not a pre-need funeral contract, which is sold by a funeral home and tied to that provider.](https://epicline.preview.multisites.ai/life-insurance/burial-insurance)

## Talk to a licensed agent.

Tell us what you need and request a call from a licensed Epic Life agent who compares carriers.

[Get a quote](https://epicline.preview.multisites.ai/get-a-quote)

Want to sell life insurance? [See careers](https://epicline.preview.multisites.ai/careers)
