What Is FMO (Field Marketing Organization)?

Why it matters

Industry use of IMO, FMO, MGA, and NMO is not strict. An FMO often leans toward field support such as recruiting, training, and sales help in a region. Ask any organization what it does, which carriers it holds, and how agents are paid. Do not rely on the acronym alone.

Source: naic.org

Related terms

Independent Marketing Organization (IMO): An IMO, or independent marketing organization, is a company that recruits independent agents and gives them access to carrier contracts, training, leads, and support. It is not an insurance carrier.
National Marketing Organization (NMO): An NMO, or national marketing organization, is a large marketing organization that serves agents and agencies across the country. It often sits above other IMOs or FMOs in the chain.
Managing General Agent (MGA): An MGA, or managing general agent, is a person or firm that an insurer authorizes to manage part of its business. Model law defines it by powers such as underwriting or appointing agents.
Brokerage General Agency (BGA): A BGA, or brokerage general agency, is an agency that serves independent agents by offering access to many carriers, case help, and commission arrangements. It works like a wholesale layer between agents and carriers.
Hierarchy: A hierarchy is the chain of contracts that links an agent up through agencies or marketing organizations to a carrier. It decides who earns what from each sale.

All 241 terms

Field Marketing Organization (FMO)

Why it matters

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