What Is IMO (Independent Marketing Organization)?

Why it matters

An IMO usually holds contracts with many carriers and shares them with its agents, often at a stated contract level. Agents may earn commission through the IMO or directly from the carrier, depending on the deal. Terms vary widely, so compare training, lead options, release rules, and how chargebacks are handled before joining one.

Source: naic.org

Where we use this term

IMO vs FMO vs MGA: which structure fits an independent agent?

Related terms

Field Marketing Organization (FMO): An FMO, or field marketing organization, is a company that works with carriers to build and support a network of agents. Term use varies, and many people treat it close to IMO or MGA.
National Marketing Organization (NMO): An NMO, or national marketing organization, is a large marketing organization that serves agents and agencies across the country. It often sits above other IMOs or FMOs in the chain.
Managing General Agent (MGA): An MGA, or managing general agent, is a person or firm that an insurer authorizes to manage part of its business. Model law defines it by powers such as underwriting or appointing agents.
Contract Level: A contract level is the percentage tier of a carrier's commission schedule that an agent is paid. A higher level means a larger share of the premium as commission.
Upline: An upline is the agent, agency, or organization above another agent in the contracting hierarchy. The upline often provides training, contracts, and support, and may earn an override.

All 241 terms

Independent Marketing Organization (IMO)

Why it matters

Where we use this term

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