What Is Aged Lead? Definition | Epic Life Glossary

Why it matters

Aged leads suit agents who want to lower lead spend and can handle more rejection. Quality varies by source, age, and how many agents already called. Consent can also expire or be hard to prove, so agents check Do Not Call status and consent records before dialing. Pricing and returns depend on the vendor and the product. Agents who buy aged leads should track results over time and compare the cost per sale with other lead types.

Source: law.cornell.edu

Where we use this term

Inbound calls for insurance agents: how Epic Life leads work

Related terms

Fresh Lead: A fresh lead is a prospect record that was generated very recently, often within minutes or hours, and has not been worked yet. Fresh leads usually cost more and convert better than aged leads.
Shared Lead: A shared lead is a prospect record sold to more than one agent or agency. Several agents may call the same person, which lowers the price per lead and often lowers the chance of a sale.
Warm Lead: A warm lead is a prospect who has shown some interest or has an existing relationship with the seller, such as by filling out a form or replying to a mailer. A warm lead is more receptive than a cold contact.
Lead Cost Per Acquisition: Lead cost per acquisition is the total lead spend divided by the number of policies sold. It shows how much an agent pays in lead costs to earn one sale.
Do Not Call (DNC): DNC stands for Do Not Call. It refers to lists, national and company-level, of phone numbers that telemarketers generally may not call without a legal exception or permission.

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Why it matters

Where we use this term

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