What Is Fresh Lead? Definition | Epic Life Glossary

Why it matters

Speed to contact is the main factor for fresh leads. A person who just filled out a form is still thinking about coverage, so a fast call can help. Vendors define how fresh a lead must be, and definitions differ. Fresh leads can be exclusive or shared. Agents should check that consent covers the call, and that the number is not blocked. Lead cost and results vary, so tracking the cost per policy is a smart habit.

Source: law.cornell.edu

Where we use this term

Inbound calls for insurance agents: how Epic Life leads work

Related terms

Aged Lead: An aged lead is a prospect record that was generated days, weeks, or months ago and has been contacted before or not at all. Aged leads cost less than fresh leads but usually convert at a lower rate.
Exclusive Lead: An exclusive lead is a prospect record sold to only one agent or agency. Because no one else gets the same contact, it usually costs more than a shared lead.
Shared Lead: A shared lead is a prospect record sold to more than one agent or agency. Several agents may call the same person, which lowers the price per lead and often lowers the chance of a sale.
Live Transfer: A live transfer is a call that a lead vendor connects to an agent in real time, after a caller has shown interest. The agent speaks with the prospect right away instead of calling back later.
Conversion Rate: Conversion rate is the share of contacts or leads that become customers. For an agent, it might be the percent of leads who end up with an issued policy.

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Why it matters

Where we use this term

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