Why it matters
Exclusive leads reduce competition, since the prospect is not called by several agents at once. That can improve trust and results, but price and quality still vary by vendor. Agents should ask how the lead was generated and what the person agreed to. Federal consent rules require that the consumer's agreement be clear and tied to the seller. Families who fill out online forms may still get calls from more than one company, depending on what the form says.
Source: law.cornell.edu
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