What Is Prior Express Written Consent? Definition

Why it matters

Federal rules require this kind of consent for many autodialed or prerecorded marketing calls and texts to mobile phones. The form must give a clear disclosure and cannot make the consent a condition of buying. Agencies keep records of when, where, and how consent was given. Consent can be withdrawn. Families should read the fine print before submitting an online form, since it may allow calls from several companies.

Source: law.cornell.edu

Where we use this term

Inbound calls vs live transfers vs aged leads: how to compare cost per sale

Related terms

Telephone Consumer Protection Act (TCPA): The TCPA is a federal law that limits telemarketing calls, texts, autodialed calls, and prerecorded voice messages. It requires proper consent for many marketing calls and gives consumers a right to sue for violations.
Do Not Call (DNC): DNC stands for Do Not Call. It refers to lists, national and company-level, of phone numbers that telemarketers generally may not call without a legal exception or permission.
Exclusive Lead: An exclusive lead is a prospect record sold to only one agent or agency. Because no one else gets the same contact, it usually costs more than a shared lead.
Shared Lead: A shared lead is a prospect record sold to more than one agent or agency. Several agents may call the same person, which lowers the price per lead and often lowers the chance of a sale.
Dialer: A dialer is software that places phone calls for agents automatically, so they spend less time typing numbers. Types include power, progressive, and predictive dialers, and some can leave prerecorded messages.

All 241 terms

Why it matters

Where we use this term

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