Shared Lead

Why it matters

Shared leads cost less but bring more competition. A prospect may receive several calls and may be tired of them by the time the third agent calls. Agents who use shared leads should call fast and keep records of consent. Consumers who do not want many calls should read the consent text on a form, which may name the companies that may call. Results depend on the vendor, how many agents get the lead, and the product.

Source: law.cornell.edu