What Is Sales Script? Definition

Why it matters

Scripts help new agents stay organized and help agencies keep calls compliant. Required statements, such as call recording notices and company identification, are often built in. Good agents use scripts as a guide, not a robot voice. Scripts should be reviewed for accuracy and for state and carrier rules, since a wrong claim can cause harm to a family and risk to the agent. Many teams update scripts based on call data.

Source: en.wikipedia.org

Related terms

Objection Handling: Objection handling is the skill of listening to a prospect's concerns, such as price or timing, and answering them honestly. A good response solves the real concern and never misleads.
Call Coaching: Call coaching is feedback on recorded or live sales calls from a manager, trainer, or software tool. The goal is to improve how an agent listens, explains coverage, and handles questions.
Presentation: A presentation is the part of a sales call or meeting where the agent explains the recommended coverage, its cost, and its terms. It follows the needs discovery and comes before the application.
Advertising Compliance: Advertising compliance means making sure insurance ads, mailers, scripts, and web pages follow the law. Statements must be truthful, clear, and not misleading, and some materials need carrier or state approval.
Telesales: Telesales is the practice of selling products by phone instead of in person. In life insurance, telesales agents explain coverage, answer questions, and take applications over a call.

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