E-Application (e-app)

Why it matters

E-apps speed up the process, since answers go straight to the carrier and many errors are caught on the screen. They are used in phone sales, where the agent often completes the form with the applicant. Electronic signatures are valid under federal law when consumers agree to do business electronically. Carriers set their own rules for which products and states allow e-apps. Families should review answers carefully, because wrong health answers can cause claim problems later.

Source: law.cornell.edu

Where we use this term

• Your first 90 days as a telesales life insurance agent: a week-by-week ramp
• Telesales life insurance agent: selling on inbound calls