What Is CRM? Definition | Epic Life Glossary

Why it matters

A CRM helps agents follow up on time, track leads, and log opt-out requests. It also holds sensitive data, so access controls and data privacy matter. Epic Life describes a customized CRM with features such as ScheduleBot, AI follow-up, funnels, automations, and a phone system. Features differ by agency. Agents should record call outcomes and consent details, because those records help during carrier audits or complaints.

Source: en.wikipedia.org

Where we use this term

Related terms

Dialer: A dialer is software that places phone calls for agents automatically, so they spend less time typing numbers. Types include power, progressive, and predictive dialers, and some can leave prerecorded messages.
Policy Tracking: Policy tracking means following an application from submission to issue, delivery, and payment of commission. Agents use carrier portals and CRMs to see status and open requirements.
Internal DNC List: An internal DNC list is a company's own list of people who said they do not want to be called. Sellers must keep it and honor each request, even if the number is not on the national registry.
Agent Portal: An agent portal is a secure website where an agent manages business with a carrier or agency. Tasks often include quoting, applications, policy status, commissions, and training.
GLBA: GLBA is the Gramm-Leach-Bliley Act, a federal law that requires financial institutions, including insurers and agents, to explain how they share customer data and to protect that data.

All 241 terms

Why it matters

Where we use this term

Start your climb.